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About us

Pure Simple Chic is an Estonian brand committed to offering you the best quality handmade baby blankets from pure merino wool that are not only soft to the touch but also delicate to the baby's skin. 

We strongly believe in slow sustainable fashion from natural quality materials and small-scale production that has not lost the personal touch. Hence, we also follow these principles when knitting our baby blankets. Our blankets are handmade in Estonia using only extra fine Italian merino wool that we obtain directly from our supplier from Italy.

Merino wool is widely known for its many qualities – breathable, antibacterial, keeps moisture away, warms when chilly and cools when hot, soft to the touch and does not itch – making it the perfect material for a baby blanket.

Since we promote slow fashion and slow consuming, we do not follow a traditional “two collections a year” pattern. A baby blanket is indeed a baby essential with versatile use that does not need to be re-invented repeatedly. Rather, we aimed at creating classical designs that are timeless and accompany any style at any time beautifully. Hence, the blankets come in a few yet timeless designs and colours.

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Our contacts:
Pure Simple Chic OÜ
Loopealse tee 8, 75304 Harjumaa
Estonia

Reg nr: 1652469
e-mail: info@puresimplechic.com